Prain was established in 2000 by Jason Yeo with two staff members. In less than a decade, Prain has grown to become a leading full service Public Relations firm with more than 100 employees. Prain is the largest independent PR firm in Korea in terms of revenues, number of account executives in various level, scope of services, and number of both domestic and international clients. Prain recorded 2008 revenues of 12.4 billion won (or U$ 10 million).

Prain and its subsidiaries execute a variety of Public Relations activities, including on and offline marketing, PR research and evaluation, advertising, and event promotion for world-class companies and governmental agencies. The company has specialists in a diverse range of fields, including IT, finance and insurance, electronics, health care, culture and entertainment (films, dramas and musicals), automotive, food and beverage, apparel, construction and real estate development. The company handles publicity for the large and small scale international fairs and exhibitions as well.

In the public sector, Prain¡¯s experience includes promoting Korea¡¯s Population and Housing Census and providing communications advice to the Presidential Blue House and a variety of ministries and government agencies. Korean ministries that Prain has served include the Ministry of Science and Technology, the Ministry of Defense, the Ministry of Gender Equality and Family and the Ministry of Agriculture and Forestry. Prain has also worked with the Government Information Agency, the Gyeonggi Provincial Government, the South Chungcheong Provincial Government, the Jeju Special Self-Governing Province and the Seoul Metropolitan Government.

For those local clients looking for international PR, Prain provides a wide range of communication services through its international network that covers the Americas, Asia and other Pacific countries. Prain has strategic alliance with the Dilenschneider Group of the U.S. and Upstream Asia which has its main office in Hong Kong.

Current and former clients include Intel, Nike, Henkel Korea, Samsung, SK Telecom, Citibank, HP, P&G, Honda, Infiniti, Prudential Financial, MSD, American Standard, Pizza Hut, Apple Computer, Zara and Prada to name a few. Most recently, Prain arranged ¡°Festa on Ice,¡± a gala ice show highlighting the first Korean World Figure Skating Champion Ms. Yuna Kim.

If you have any question or request, please send an email to prain@prain.com.

Prain, Shinyoung Building, 1-128 Shinmunno 2-ga, Jongno-gu, Seoul 110-062, Korea
Tel: 82-2-722-2693 Fax: 82-2-722-2683
www.prain.com




Prain works with several subsidiaries which have developed specializations that complement its own, thereby providing our clients with both a more widely differentiated service menu and stronger planning and execution capacity.
PCG is a strategic consulting firm that provides clients with access to only the most experienced public relations practitioners who bring a breadth of knowledge and expertise to bear on the most complex communication challenges and opportunities.
Trey is a tightly knit special agency concentrated on communication services in the fields of IT, education, automotive and real estate.
Prain & Rhee works primarily as a research arm providing PR evaluation and crisis management advisory services, as well as strategic communications consulting, to a selected range of major corporate and public sector clients.
Markers is a contemporary brand marketing agency that has developed a full range of digital and creative services to provide efficient synergy between online and offline PR campaigns and advertising.
Automotive
Information Technology
Healthcare
Consumer Goods
Food & Beverage
Insurance and Finance
Telecommunications
Culture and Entertainment
Consumer Electronics
Construction and Real Estate
Sports Marketing
Education and Publishing
Fashion and Beauty
Conferences/Exhibitions


Media Relations Media relations is at the core of Prain¡¯s service offerings. Special care is taken in the cultivation and maintenance of longstanding relationships with reporters and editors. Prain has developed a sophisticated database of media contacts that includes dossiers on more than 4000 Korea-based journalists, enabling its account executives to quickly target and deliver information and materials, while disseminating corporate messages.
     - news release
     - feature article development
     - editorial services
     - product review arrangement
     - press kits
     - clipping services
     - interview arrangement
     - media bureau services
     - press tour arrangement
     - media training
     - press dossiers (from Prain¡¯s Soma¢ç media database)
Crisis and Issue Management For many Prain clients, crisis and issue management is a matter of ongoing concern. Prain is regularly engaged in both developing long-term crisis prevention and mitigation strategies and providing consultation to firms hit by unanticipated negative media coverage, as a designated media bureau or the agency of record.
     - crisis manual development
     - stakeholder and media analysis
     - media training
     - boardroom consultation
Research & Evaluation Prain conducts all of its projects and campaigns from informed standpoints by beginning work with well designed and thoughtfully executed research. The firm also believes strongly in the value of benchmarks and evaluations of the communications programs it runs.
     - media content analysis
     - market trend analysis
     - campaign efficacy analysis
     - market intelligence
Advertising Clients often request advertising services to augment their public relations programs. In these cases, Prain maintains the ideational and design capacity to work with clients to create a range of outdoor, print, and online advertisements, as well as to plan and execute the appropriate media mix and media buying.
     - consumer/media analysis
     - advertorial development (design and copy)
     - creative/ideational planning
     - media planning & media buys
     - effect/budget analysis
     - integrated campaigns
     - CI & BI design
Website Development and Online Marketing The global media landscape tilts heavily in favor of online media. This is especially true in Korea, where various research studies consistently show that more than 80% of the population utilizes the internet as the primary source of information. Prain¡¯s New Media Team provides specialist support and service utilizing online-based technology and practices.
     - viral marketing campaigns
     - eBusiness consulting and support
     - ePromotions and online events
     - blogger community relations management
     - web motion graphics & interactive flash games
     - website and weblog development and maintenance
Investor Relations      - chairman/CEO speeches
     - analyst/portfolio manager presentations
     - broker contact
     - annual reports and fact book development
     - earnings releases
     - quarterly reports
     - perception studies
     - stakeholder relationships
Events & Promotions      - event planning
     - launch shows
     - cultural events and seminars
     - photo events
     - press conferences


Copyright(c) Prain.com All Rights Reserved.