Prain Continues to Win Projects with New Clients amid COVID-19 Pandemic
Prain Global continues strong performance with a growing number of new clients while many businesses struggle to weather the COVID-19 crisis.
While the PR and advertising industry has been hit hard by the ongoing COVID-19 pandemic, Prain Global continues solid performance, winning 18 new projects from March to September.
Prain Global’s impressive performance despite the sluggish economy amid the global health crisis comes as the company maintains its competitive edge in publicity and issue management, its areas of strength, while its investments in digital PR begins to pay off.
Of 18 new projects the company has won since March 2020, digital PR (28%) and Integrated Marketing Communication, which is an integration of publicity and digital (IMC, 28%) represent up to 56%. In fact, sales in digital PR and IMC have accounted for an increasingly larger chunk of total sales for the past few years.
Buoyed by the increase in new PR projects with multinational companies, the company remains upbeat about strong second half results.
Prain Global’s new PR projects with big-name multinational companies include a global short video application for TikTok and a digital project for Alibaba Cloud.
By industry, IT/electronics and healthcare, seen as potential growth sectors amid the COVID-19 pandemic, account for more than 40% of the agency’s corporate clients.
“Since March 2020, 18 local and multinational companies tapped into partnerships with Prain, and they include large businesses and start-ups as well as global companies including TikTok which we recently started to work,” said Dong Wook Kim, CEO, Prain Global. “We remain committed to working closely with our clients and finding and providing the best possible PR solutions so that we can together deal with challenges and further get ahead in the post COVID-19 era filled with unpredictable changes, especially with no end to the COVID-19 pandemic in sight."