Prain Global announced that the company won the 2021 Asia-Pacific SABRE Awards, one of the world’s largest global PR awards, in two major categories -- Region (Korea) and Influencer Marketing -- for its PR campaign. 

Organized by the world’s renowned PR industry organization PRovoke Media (formerly Holmes Report), prestigious SABRE Awards celebrates the best public relations agencies and projects every year. The winners are selected from around 1,600 entries by a judging panel consisting of industry and agency experts from each country for their outstanding campaigns in the previous year. 

At this year’s ceremony held virtually amid the COVID-19 pandemic, Prain Global was named the winner in the Region (Korea) and in the Influencer Marketing category for “HOPE FULL Challenge,” a PR campaign led by 11th Street to promote responsible pet ownership among people. “HOPE FULL Challenge” selected a very timely social issue as an agenda and created content to promote interest and participation while leading a well-organized program for support for abandoned animals, according to the judging panel. 

Prain Global submitted two PR campaigns to the SABRE Awards this year – Daewoong Pharmaceuticals’ “Live Stream” and 11th Street’s “HOPE FULL Challenge.” Of about 300 projects that passed the preliminary selection, Daewoong were named finalists in 5 categories (Reputation Management, Institutional Image, Community Relations, Digital Campaign and Pharmaceutical: RX), and 11th Street in 4 categories (Korea, Social Media/Social Networking Campaign, Influencer Marketing and Retailers).