PERIOD 2020-07 ~ 2022-12

From 2020 to 2022, Prain Global managed media relations and digital PR for Daewoong Group in Indonesia to enhance public awareness of the company.

Daewoong Group entered the Indonesian market in 2012 and carried out various initiatives to contribute to the local community, including biopharmaceutical technology transfer and talent development programs. Prain Global developed and implemented media relations and digital PR strategies to communicate Daewoong Group’s contributions to the local community and industrial development.

To strengthen media relations in Indonesia, Prain Global prepared and distributed press releases covering local business achievements, community contributions, and global clinical developments. Starting in the third quarter of 2020, Prain Global also organized quarterly media events to build relationships and facilitate engagement with major local media outlets.

Through three webinar-based press conferences, Prain Global pitched interviews and news coverage to local terrestrial and news broadcasters, securing quarterly broadcast coverage. The events recorded an average attendance rate of 63% among top-tier media outlets, with more than 20 major media outlets attending on average. They also served as opportunities for local journalists to gain a deeper understanding of key issues in the healthcare industry.

In addition, Prain Global highlighted Daewoong Group’s R&D capabilities through interviews with local clinical team leaders and contributed columns. These efforts resulted in 394 media placements generated through press releases and 44 feature articles, including columns and interviews.

To further enhance public awareness and position Daewoong Group as a respected company in Indonesia, Prain Global launched “Daewoong Social Impactor,” a digital PR project centered on university students. The program attracted applicants from major local universities and recorded a competition ratio of 10:1. By encouraging prospective job seekers and future opinion leaders to voluntarily create content, the project achieved approximately 800,000 impressions within just one month of its launch.