Prain Global held an offline event for Kakao characters Ryan and Chunsik to meet their online fan base. The event was held at popular shopping mall The Hyundai’s indoor garden Sounds Forest, where fans gathered to celebrate the comeback of Ryan and Chunsik. In tradition of Korean culture and k-pop, various cultural elements were set up on site where visitors could enjoy and experience the culture, including a big LED screen playing k-pop dance videos. As a result, a total of 83,814 people visited the site within the span of 10 days.
The campaign secured a total of 80 articles and media mentions (PR value: KRW 1,298,103,339) and 4,000 cumulative viral messages were posted on Instagram.