Prain Global Boasts Dual Honors in Campaign Asia-Pacific’s Agency of the Year Awards


Prain Global, a leading South Korean public relations firm, has been awarded two silver awards at the 2023 Japan/Korea Agency of the Year Awards hosted by Campaign Asia-Pacific, a global advertising and communication magazine.

At the ceremony held in Tokyo on November 30, Prain Global attained silver awards in two categories: ‘Japan/Korea Consultancy of the Year’ and ‘Korea PR Agency of the Year.’ This achievement outshined five other agencies from Korea and Japan, including global advertising and consulting giants like Accenture Song and TBWA. In the Korea PR agency category, where four Korean PR finalists vied for the top spot, Prain Global claimed the silver medal in the absence of a gold winner.

This year, Prain Global was particularly commended for its commitment to expanding its business area, concentrating on specialized and competitive PR areas. The company constantly pushes boundaries, adeptly adapting to changes in the evolving landscape of the PR and advertising industry. Currently, the company’s business portfolio extends into digital PR, sports marketing, development the ESG Communication Index, PR consulting solutions, and its recent milestone of a global PR enterprise alliance signed with local agencies spanning over 30 countries. These initiatives have substantially amplified the company’s business reach and international footprint.

"Being recognized as this year's top consulting and PR firm in the prestigious APAC region agency awards serves a testament to the hard work and dedication of all our staff in the ever-growing and expanding the Korean PR industry," said Pyung-Ki Kim, CEO of Prain Global. "Our commitment to excellence remains unwavering as we pursue new growth endeavors, enhance our digital marketing solutions, and strengthen our position in sports marketing to make bold strides into international markets."

Notably, this year, Prain Global earned the title of ‘North Asia PR Consultancy of the Year’ at the 2023 SABRE Awards Asia-Pacific. Additionally, the company was honored the ‘Superior Achievement in Purpose’ award for a global-scale CSR campaign conducted in Indonesia. Most recently in November, Prain Global received the highest honor in the public institution PR category at the Korea PR Awards for its outstanding campaign on the Clean Oceans Initiative with the Marine Environment Management Corporation.