Prain Global is proud to announce that it has won three awards at the 33rd Korea PR Awards, specifically in the Image PR, Local Government PR, and Corporate Marketing PR categories.
Organized by the Korea Public Relations Association (KPRA), the Korea PR Awards is the nation’s most prestigious PR awards program, recognizing the most outstanding PR projects and practices conducted throughout the year.

This year’s winning projects by Prain Global are as follows:

Grand Prize, Image PR Category: Pulmuone - <Stay Pulmuone>
Grand Prize, Local Government PR Category: Seoul Metropolitan Government - <Promotional Marketing for Revitalizing Public Delivery Services>
Excellence Award, Corporate Marketing PR (Consumer Goods) Category: Zespri Korea - <Perfectly Packed! Density Food Campaign>

[Project Overview]
■ Grand Prize, Image PR: Pulmuone <Stay Pulmuone>
This offline experience program was designed to allow participants to directly engage with Pulmuone’s sustainable values. It not only strengthened brand understanding and loyalty among target customers but also contributed to building social consensus on sustainable dietary habits.
■ Grand Prize, Local Government PR: Seoul Metropolitan Government <Promotional Marketing for Revitalizing Public Delivery Services>
By employing strategies and fresh approaches that challenged stereotypes surrounding public delivery apps, this project successfully positioned a public delivery service within the industry's top three for the first time. From casting K-pop idol models to delivering "benefit-centric" messaging, this execution-oriented campaign opened a new era for public delivery services.
■ Excellence Award, Corporate Marketing PR (Consumer Goods): Zespri <Perfectly Packed! Density Food Campaign>
This campaign promoted the importance of nutrient density and fostered a new healthy eating culture. It successfully established "Density Food" as a key wellness trend following the "Superfood" craze and solidified the perception of Zespri Kiwifruit as the leading fruit for high nutrient density.

Building on this success, Prain Global will continue to proactively respond to evolving PR trends and grow as a strategic partner that creates meaningful results alongside our clients.