Prain Global, South Korea’s largest PR consulting group, led by CEO Pyungki Kim, won an award in the Geographic – Korea category at the 2026 SABRE Awards Asia-Pacific, a global PR awards competition.

The SABRE Awards, the world’s largest PR awards program, are organized by PRovoke Media, a global publication covering the public relations industry. Winners are selected through a comprehensive assessment of creativity and strategic execution across the full spectrum of communications, including branding and reputation management.

This year’s Asia-Pacific competition attracted more than 2,000 entries.

The awards ceremony was held in Singapore on August 18. Entries were evaluated by a panel of more than 30 PR professionals from around the world.

Prain Global received the Korea category award for “Seoul Public Delivery Service Promotion Project, 2025,” carried out in partnership with the Seoul Metropolitan Government. Seoul’s public delivery service initiative aims to bring delivery platform commission fees to more reasonable levels and encourage the use of public delivery platforms, creating a marketplace that benefits both small businesses and consumers. Prain Global was recognized for helping expand the market share of public delivery platforms by developing and promoting content tailored to a range of online and offline channels to communicate the service’s value.

In 2023, Prain Global was named North Asia PR Consultancy of the Year and won the Superior Achievement in Purpose award for Daewoong Pharmaceutical’s “Say Pain!” campaign. In 2025, the agency won in the Technology: Hardware category for SK hynix’s global LinkedIn branding project, with this year’s win adding to its record of recognition at the SABRE Awards.

“As a public-sector initiative competing with major private-sector platforms, the project faced resource constraints. We believe that staying true to the initiative’s values without losing sight of consumers’ needs led to this positive outcome,” said a Prain Global spokesperson. “As an industry leader, Prain Global will continue to consider issues of fairness, trust and ethical values while pursuing initiatives that have a positive impact on society.”