PERIOD 2020-04 ~ 2025-04

From 2020 to 2025, Prain Global served as the digital PR partner for 11st, one of Korea’s leading e-commerce platforms.

To highlight 11st’s unique brand identity in the digital space, Prain Global introduced the “±11 Zoom” concept on Instagram, emphasizing the number 11. As a result, average engagement increased more than threefold, while the number of followers grew more than fourfold to reach 150,000 as of September 2020. Prain Global also launched 11st’s YouTube channel, “11TV,” producing entertaining, variety-style content featuring products introduced by sellers and merchandisers (MDs). On Facebook, where 11st had 1.6 million followers, the focus was on creating engaging content that encouraged fun and meaningful interactions with existing followers.

Beyond social media, Prain Global developed digital PR content designed to gain exposure through media coverage and trend reports rather than remaining limited to online channels. For example, during the COVID-19 pandemic, when many companies were encouraging social distancing, a creative campaign that reinterpreted the “ga” in 11st’s Korean name as “jip ga” (“go home”) was featured in the print edition of Maeil Business Newspaper.

Through these efforts, Prain Global developed content reflecting 11st’s brand identity and expanded the reach of its brand messages by connecting digital channels with traditional media.