PERIOD 2022-02 ~ Present

Prain Global has been managing domestic influencer marketing for Samsung Electronics Home Appliances, one of Korea’s leading home appliance brands, since 2022.

The home appliance market has evolved from one driven primarily by rational purchasing decisions for high-involvement products to one where emotional motivations increasingly influence consumer choices, with Samsung Electronics Home Appliances leading this trend. As influencers gain greater influence and consumers become more informed, Prain Global focuses on providing reliable influencer management to create win-win marketing opportunities for both Samsung Electronics Home Appliances and influencers.

Based on human curation designed to systematically address the limitations of influencer verification, Prain Global efficiently selects and manages a wide range of influencers, from mega to social influencers, according to performance goals, brand needs, and target audiences.

Our dedicated team also strives to create content that delivers lasting brand value rather than one-off content. By providing timely and systematic management before, during, and after each campaign, we aim to enhance content quality and foster positive relationships between the brand and influencers, delivering an “integrated influencer marketing service.”

We will continue to provide full support for strengthening positive collaborations between Samsung Electronics Home Appliances and influencers through effective influencer management.