PERIOD 2022-07 ~ 2023-04

Prain Global organized a comeback show and offline event for Kakao characters Ryan and Chunsik, marking the duo’s first opportunity to meet their fans in person after building a strong online fan base.

The event was held at Sounds Forest, an indoor garden on the fifth floor of The Hyundai Seoul. Featuring a large screen showcasing various K-pop cover dance performances, the event offered visitors a range of attractions and interactive experiences inspired by K-pop fandom culture. Beyond generating exposure through the offline event, Prain Global focused on strengthening the connection between online and offline experiences by encouraging continued social media engagement after the event.

As a result, the event attracted a total of 83,814 visitors over 10 days and secured 80 media articles and reports, generating a PR value of KRW 1,298,103,339. It also generated more than 4,000 cumulative Instagram posts, demonstrating the campaign’s success in connecting offline experiences with online engagement.