PERIOD 2023-05 ~ 2026-03

Prain Global operated the official LinkedIn page for AstraZeneca Korea, a multinational pharmaceutical company.

Prain Global was dedicated to enhancing the positive corporate image of AstraZeneca Korea through strategic channel management. We continuously developed and published employee exposure content that could generate high engagement on LinkedIn, leading to significant participation.

In particular, the parody video series “AZ News: ESG exposé video” achieved a high level of organic response as well as high efficiency by reducing cost per impression to one-eighth. As a result, within just six months of the channel's launch, it recorded the highest number of followers among domestic multinational pharmaceutical companies and continued to grow thereafter. As of 2024, the organic response rate, relative to the number of followers, stood at an exceptionally high level of 61.4%.

The number of job applicants through the official LinkedIn page of AstraZeneca Korea also increased by 120% compared to previous figures, showing its effectiveness as a promotional channel to attract talent within the pharmaceutical industry.

Based on these achievements, it was introduced as a successful operational case in the healthcare industry, developed on differentiated strategies and usage methods at the “LinkedIn Strategy Seminar,” jointly hosted by Prain Global and LinkedIn in December 2024.

Prain Global promoted AstraZeneca Korea’s commitment to patients and contributed to maintaining the positive corporate image of an innovative pharmaceutical company.