PERIOD 2024-01-01 ~ Now

Prain Global manages a full range of public relations for Coupang Play, an OTT service in South Korea, as well as corporate PR to enhance brand image, including integrated sports PR activities, sports broadcasting and large-scale events.

To effectively differentiate the brand within the OTT industry, Prain Global develops and executes strategic communications. We drive active user engagement and immersion through the PR initiatives related to high-profile performances of such artists as G-Dragon, as well as through broadcasting of both domestic and international sports events, including football and Formula 1, and also large-scale campaigns like the Coupang Play Series.

Prain Global is also in charge of media management for the Coupang Play Series, a series of international football matches hosted by Coupang Play. Our responsibilities include planning and operating the full media process, from team arrivals and open training sessions to press conferences and mixed-zone interviews, while supporting on-site media coverage during the whole event.

Beyond content-driven advertising, Prain Global is actively shaping a bold and distinct brand identity for Coupang Play. We generate impactful media exposure through diverse story angles, and we also craft compelling messages that elevate visibility and enhance relevance, aligning with the platform’s business direction.