PERIOD 2025-03 ~ Now

To celebrate the milestone of its 1,000th store opening, Prain Global launched an integrated online and offline campaign for Yeokjeon Grandma Beer, Korea’s leading franchise beer brand. The campaign aimed to deepen brand engagement and strengthen consumer loyalty.

Yeokjeon Grandma Beer has built a loyal following thanks to its signature “ice-cold draft beer,” generous side dishes, and affordable prices. In the highly competitive alcohol beverage market, the brand has pursued a differentiated branding strategy centered on consumer experience. Prain Global leveraged the 1,000-store milestone as a key momentum point, crafting a multifaceted communications strategy to mark the occasion.

Through a series of celebratory touchpoints—including digital content designed to drive consumer participation, symbolic promotional messages, and immersive in-store events—Prain Global celebrated the brand’s growth alongside its customers while reinforcing emotional ties between the brand and its audience.

In addition, Prain Global developed an annual communications strategy tailored to key brand seasons and product launch cycles. By delivering end-to-end IMC execution—including campaign planning, content production, customer touchpoint management, and reward program design—Prain Global has continuously expanded both brand loyalty and experiential engagement.

Looking ahead, Prain Global will continue to serve as an integrated brand marketing partner that effectively communicates brand identity and competitiveness while fostering meaningful connections with consumers.