PERIOD 2023-12 ~ Now

Prain Global leads the Integrated Marketing Communications IMC campaign for SkinCeuticals, L’Oréal Group’s premium antioxidant skincare brand. Through influencer marketing aimed at boosting brand awareness and PR activities targeting medical Key Opinion Leaders (KOLs), Prain Global strengthens both product credibility and the brand’s medical authority.

Founded by Dr. Sheldon Pinnell, a pioneer in antioxidant research, SkinCeuticals is the world’s No.1 hospital-dispensed skincare brand with over 30 years of scientific innovation. Its flagship product, C E Ferulic, an antioxidant anti-aging serum, anchors the campaign message: “When it comes to antioxidants, it’s C E Ferulic.” The campaign is executed in collaboration with celebrities, influencers, and medical professionals.

Backed by decades of scientific research and domestic and international patents, Prain Global also manages a comprehensive medical PR program to solidify the brand’s professional image.

Through these efforts, the campaign has successfully raised public awareness of the importance of antioxidants, enhanced product trust, and reinforced SkinCeuticals’ medical identity—achieving over 30% above the brand’s internal KPI targets.

Looking forward, Prain Global will continue to elevate the presence of SkinCeuticals’ hero products, while expanding integrated marketing communications across new product launches, campaign strategy, media PR, medical-based communications, and influencer collaborations.