PERIOD 2025-03 ~ Now

Prain Global led the overall visual direction and creative development for the Baycurrent Classic presented by LEXUS, an official PGA TOUR event held in Yokohama, Japan in October 2025, delivering a comprehensive brand identity for the only PGA TOUR official tournament in Asia.

From the development of core brand systems—including the logo, trophy, color palette, and typography—to on-site signage, course branding, and official video production, Prain Global implemented a cohesive and consistent brand experience across all touchpoints.
In addition, the project established scalable brand assets such as the tournament key visual, promotional films, on-site sketches, and official press images, designed for use across a wide range of channels and contexts.

Building on this project, Prain Global continues its collaboration with Baycurrent and the PGA TOUR as an official partner, delivering multiple new initiatives and advancing sustainable global business expansion connecting Japan, Korea, and the United States.