PERIOD 2025-02 ~ Now

Prain Global operates “Stay Pulmuone,” a customer engagement program designed to promote and expand Pulmuone’s sustainability values.

Stay Pulmuone is an experiential program built upon Pulmuone’s mission, “Creating a healthy tomorrow for people and the planet through wholesome food.”
Through the program, participants are able to experience and deeply understand the brand’s philosophy.

Since the program became a regular initiative in 2025,
Prain Global has been responsible for the overall project, including branding (key visual and slogan development), event operation strategy, communication strategy, program planning, and on-site management.

In particular, to enhance awareness of the event and expand its reach, we developed a target segment–based communication strategy for both the pre- and post-event stages. During the participation stage, we focused on designing and implementing programs that would help participants understand Pulmuone’s brand heritage, experience and practice sustainability values, and strengthen the emotional bond between mothers and daughters.

As a result, the event generated strong interest among the target audience, recording an application competition rate of 376:1 in the first half of 2025 and 266:1 in the second half.
Promotional content produced to raise awareness of the program also achieved more than 14 million total views over the year.

Participants expressed high satisfaction through post-event surveys and reviews, sharing feedback such as
“My perception of Pulmuone has become more positive,” “I now understand the brand much better,” and “I would like to practice sustainable values in my everyday life.”

Stay Pulmuone has not only helped build positive brand perception but also demonstrated meaningful PR impact by encouraging the spread of sustainability values and inspiring behavioral change for people and the planet.

In recognition of its achievements, the program received the Excellence Award in the Image PR Category at the 33rd Korea PR Awards organized by the Korea Public Relations Association, as well as the Gold Award in the Corporate CSR & Brand Advertising PR category at the 2025 Advertising & PR Awards of the Year organized by the Korea Advertising & PR Academy

Prain Global will continue to develop and implement effective strategies to establish Stay Pulmuone as a key platform for communicating Pulmuone’s brand mission.