PERIOD 2025-09 ~ 2026-03

Since September 2025, Prain Global has led Game & Store PR for Epic Games Korea, executing strategic communications to expand brand perception of its flagship IP, Fortnite.

The gaming industry is rapidly evolving beyond simple gameplay into platform-based ecosystems that integrate diverse cultural elements such as music, film, and brand collaborations. Reflecting this shift, PRAIN Global positioned Fortnite not merely as a game, but as a “comprehensive entertainment platform” where multiple forms of culture converge, and where user and creator experiences are expanded through UEFN.

Building on this positioning, we successfully broadened media coverage beyond traditional gaming outlets to include trend magazines, major general daily newspapers, and business publications—thereby strengthening Epic Games Korea’s brand influence and platform competitiveness in the domestic market.

Moving forward, Prain Global will continue to serve as an integrated communications partner, effectively amplifying each brand’s unique value and message across diverse touchpoints, while fostering authentic connections with audiences.