PERIOD 2025-02 ~ Present

Prain Global is in charge of the official LG Innotek LinkedIn Page, global materials and components company, which is leading the global market across optics, automotive components, substrates, and electronics industries.

We strategically turn LG Innotek’s diverse business areas and product portfolio into content tailored to global B2B audiences, effectively conveying the company’s technological capabilities and emphasizing its industry leadership. In particular, by continuously publishing planned content that combines refined design with storytelling, we help global customers intuitively understand the characteristics of advanced technologies as well as their business value, transforming complex technical information into effective communication assets.

Based on the corporate vision of “leading changes in future technologies and realizing customers’ visions together,” we have gone beyond simply delivering information to visually communicate the future industrial changes that LG Innotek’s technologies will enable. By reinterpreting the future mobility environment enabled by vehicle communication modules and sensing solutions, user experience innovation centered on camera modules, and semiconductor package substrate solutions for high-performance devices through intuitive visuals, we have effectively narrowed the gap between complex technical information and the value customers can recognize.

In addition to our content planning and production capabilities, we have continuously advanced our advertising strategy through in-depth analysis based on performance data. As a result, we achieved a 31% increase in followers within one year and a 22.7% improvement in CPF, maximizing the delivery efficiency of key messages.

Going forward, as a strategic communications partner, Prain Global will continue effectively communicating LG Innotek’s position as a global total solution provider and its technological leadership to the global market.