PERIOD 2022.03 ~ Present

Prain Global has been leading media relations for Club Med, the French resort group, in Korea since 2022, developing strategic communications to promote the brand philosophy and premium all-inclusive experience of Club Med.

Club Med is a global resort brand that pioneered the concept of “All-Inclusive” vacations, operating premium resorts across major destinations worldwide while offering differentiated travel experiences.

Prain Global has carried out a wide range of PR activities to position Club Med not simply as a travel brand, but as a lifestyle brand that offers cultural and experiential value. Through various projects including new resort launches, brand campaigns, pop-up stores, media events, and content collaborations, Prain Global expanded the brand’s messaging across multiple touchpoints. The agency broadened media coverage beyond travel publications to include lifestyle and business media, while also strengthening brand influence through collaborations with trend-forward influencers.

Moving forward, Prain Global will continue to serve as an integrated communications partner, delivering Club Med’s values of authentic relaxation and lifestyle experiences across diverse channels while fostering meaningful connections between the brand and consumers.