PERIOD 2025-04 ~ Present

Prain Global has partnered with Samsung Healthcare to strengthen digital communication with professional audiences across the healthcare industry through LinkedIn-based global B2B content marketing.
Samsung Healthcare focused on segmenting its B2B healthcare audience into healthcare professionals and medical industry practitioners, while strategically connecting content and advertising according to each target audience’s information journey. From content topic selection and landing page integration to specialty-specific targeted advertising, every stage was designed within a unified messaging framework to ensure Samsung Healthcare’s technologies and solutions effectively reached the audiences who needed them most.

The foundation of the content strategy was the medical field itself. Based on the challenges and environments healthcare professionals encounter throughout diagnosis and treatment processes, Samsung Healthcare introduced ultrasound diagnostic solutions and AI-powered features within real clinical contexts. In parallel, Samsung Healthcare has also implemented Thought Leadership content that highlights the company’s expertise and global leadership, focusing on building trust and long-term relationships with medical industry professionals.

As a result of its LinkedIn operations in 2025, Samsung Healthcare’s channel gained 20,500 followers year-over-year. Total engagement, including impressions, reached 2.41 million, representing an 82.96% increase compared to the previous year. In addition, the channel secured more than 7,000 additional followers from the medical industry, increasing the proportion of medical industry professionals to over 17% of its total followers.

Moving forward, Prain Global will continue to strengthen Samsung Healthcare’s brand expertise and credibility through digital communication strategies grounded in real clinical contexts, while supporting the expansion of the company’s leadership within the global healthcare market.