PERIOD 2026-01 ~ Present

Prain Global is in charge of managing the official newsroom and LinkedIn channel of LG AI Research, the AI think tank of LG Group.

We strategically plan and publish content across a wide range of topics, including new technology implementation, research achievements, global events, and industry insights. Through these efforts, our goal is to enhance LG AI Research’s global visibility, strengthen its AI brand communication, and expand engagement with global target audiences. We have created accessible and engaging content that presents the EXAONE series, Korea’s first multimodal AI model and AI ethics research, in a comprehensible and approachable manner for broader audiences. Moreover, the content, which highlights the dynamic character of global events as well as expertise of the research organization, has contributed to strengthening brand credibility.

Content performance and audience engagement are continuously analyzed across channels to refine the strategic direction of the newsroom and LinkedIn channel, while building a digital communication framework that effectively delivers AI technology and research-driven messages to industry stakeholders. This approach has contributed to a 25% increase in LinkedIn followers within eight months of operation, expanding LG AI Research’s expertise and brand presence across domestic and global AI markets.

Moving forward, Prain Global will continue to effectively communicate LG AI Research’s journey, and create greater customer value, driving future innovation within the industry with the use of AI to strengthen its position as a global AI research organization.