PERIOD 2025-07 ~ Present

Prain Global manages brand communications for Kyochon as the company evolves beyond its position as one of Korea’s leading chicken franchise brands into a comprehensive F&B company.

Kyochon F&B is a publicly listed F&B company whose portfolio spans Kyochon Chicken, the craft beer brand ‘MOON BEAR’, the traditional Korean liquor brand ‘Fermentation Craft Shop 1991’, and the deli brand ‘SAUCIT’, among others. Kyochon has ranked No. 1 in the chicken specialty category of the Korea Brand Power Index for 11 consecutive years. The company is also establishing itself as a leading K-food company through its participation as an official sponsor of the APEC 2025 Summit and expansion into overseas markets including the U.S., China, and the UAE.

Prain Global manages communications across a broad range of developments, from marketing initiatives such as new menu and brand launches to major corporate developments including smart franchise innovation and global master franchise agreements. We implement integrated PR activities that connect Kyochon’s diverse business achievements with its brand philosophy, ensuring that they extend beyond one-off news stories.

In particular, through multifaceted PR activities including feature story development with major media outlets and media events, we communicate Kyochon’s business direction and brand messages with depth and clarity. We also maintain an always-on media relations system to help Kyochon sustain a consistent presence in the retail and franchise sectors amid a rapidly changing media environment.

Over the past year, we have continuously developed a wide range of story angles tailored to the characteristics of each issue and the interests of the media. For major issues, these efforts have generated more than 100 pieces of media coverage, enabling Kyochon to maintain sustained media visibility.

We also actively promote Kyochon’s diverse ESG initiatives aimed at fostering shared growth with franchisees and supporting vulnerable groups and local communities. By connecting these initiatives with Kyochon’s core philosophy of mutual growth, we reinforce its corporate image as a brand that grows alongside its stakeholders and communities.

As Kyochon F&B grows into a global F&B company, Prain Global will continue to serve as its strategic communications partner, effectively communicating the company’s brand identity and corporate value.