Jung-Hoon Kim joined Prain Global in January 2026. Leading the company’s balanced growth, he is a seasoned financial expert and CFO with over 20 years of comprehensive experience in strategic planning and management at prominent corporations, including Daesang Group, Suprema HQ, and Lotte Group (Daehong Communications and Spoon).

Mr. Kim focuses on establishing a solid financial foundation that empowers not only Prain Global’s core PR business but also its expanded sectors including sports marketing and entertainment to concentrate on their intrinsic value and achieve growth. By offering flexible and practical management solutions that grasp the business context beyond mere numbers, he fosters organic harmony and maximizes synergy across all business divisions.

He defines the role of CFO as creating a ‘Safe Playground’ where employees can fully unleash their potential without the fear of failure. Driven by a profound sense of responsibility and stewardship, believing that “one hour of management is equivalent to 300 hours for our 300 members”, he is dedicated to maximizing operational efficiency and creating sustainable value for the next generation and the company’s future.

Upholding the principle of “judging with precise data and financial insight, while communicating with a warm heart”, he accompanies Prain Global on its journey to becoming a trusted partner and a robust, healthy enterprise.