Hoon Joo Lee
Ms. Lee, with more than 20 years of experience in the PR field, joined Prain Global in 2004 and has an extensive experiences of providing CPR incl. CSR campaigns, MPR for clients from the sectors of ICT, cosmetics and consumer goods, campaigns for public institutions and influencer engagement.
She particularly shows strengths in the “influencer engagement” and successfully managed a consulting project that generated influencer-mapping and related database for SK Telecom. Ms. Lee currently provides influencer engagement services to SK Telecom and OB Brewery, along with comprehensive communications services to Byer, Dr. Jart+, Laferi, etc.
She has actively helped local companies enter into overseas markets with various marketing campaigns. Some of her works include: global PR for the Seoul Metropolitan Government, global marketing campaigns for the Korea Tourism Organization and global promotion campaigns of “K-food” on behalf of the Korea Agro-Fisheries & Food Trade Corporation (aT).
Ms. Lee graduated from Chung-Ang University with BAs in English Language and Literature (major) and Media & Communication (minor).